Tortilleria San Roman, located in the Italian Market in South Philadelphia, is one of the city’s favorite Tortillerias’.
People from all around the city seem to know of it, and I was excited to be able to help them construct their brand identity:
The job included:
- Business Logo
- Responsive Website
- Commercial Photography
- Business Cards Design
- Search Engine Optimization
A bunch of brainstorming later, and a logo was made, which also ended up on the Business Cards:
The client pride themselves on making Tortillas using home recipes that have been passed down from generations, making them gluten free.
I wanted to express the fact that the Tortilla is a very “light” food product, and did so by using a light blue as the dominant color, as well as using clouds to imply a fresh breeze. The clouds are also “implied,” which leads the viewer to believe they are moving – which further stresses the feeling of a fresh breeze.
All in all, it was a very fun project.
Here’s are the main colors that were used on the project, and the ones I feel really brought out a vibrant feel:
Check them out at TortilleriaSanRoman.com