Tortilleria San Roman, located in the Italian Market in South Philadelphia, is one of the city’s favorite Tortillerias’.

People from all around the city seem to know of it, and I was excited to be able to help them construct their brand identity:

The job included:

• Business Logo
• Responsive Website
• Commercial Photography
• Business Cards Design
• Search Engine Optimization

A bunch of brainstorming later, and a logo was made, which also ended up on the Business Cards:

The client pride themselves on making Tortillas using home recipes that have been passed down from generations, making them gluten free.

I wanted to express the fact that the Tortilla is a very “light” food product, and did so by using a light blue as the dominant color, as well as using clouds to imply a fresh breeze. The clouds are also “implied,” which leads the viewer to believe they are moving – which further stresses the feeling of a fresh breeze.

All in all, it was a very fun project.

Here’s are the main colors that were used on the project, and the ones I feel really brought out a vibrant feel:

Check them out at TortilleriaSanRoman.com